We set up Off The Fence Marketing in 2013, having met at Unilever a decade earlier. We share a love of marketing and brands and really enjoy helping clients deliver results.
For more complex projects or where specialist skills are required, we have an excellent network of associates.
I have over 15 years’ experience in FMCG working at Unilever at European brand and global category director level and subsequently as a consultant. I have had the privilege of working on some great brands such as PG tips, Comfort, Sure and Nexxus, both client and agency-side, winning a gold and silver British TV ad award along the way. My period in consultancy has added experience in Design, PR and Travel. I am drawn to projects involving business and brand strategy, communication and innovation. Unusually I cut my teeth working in factories, leading teams of engineers and operators and I learnt early on that you achieve amazing results with an aligned team and highly motivated people.
I have over 10 years’ experience working in Unilever on local, European and global brands including PG tips, Hellmann’s and Lipton Ice Tea. I enjoy all aspects of Brand Marketing and I particularly relish the challenge of finding true and compelling consumer insights that can transform a brand.
At Off the Fence Marketing, I am motivated by helping brands and marketing teams deliver great results. I love wading through data and consumer research, trying to find insights and clues to help brands solve problems, write sharper communication briefs and design clear, focused marketing plans that work.